Social Media

The Social Web and Insurance–Finding Success & Lessons Learned
Live webinar–Nov 16, 2010 2:00-3:00 PM ET
Agents & consultants overview the lessons learned over the past 18 months and the best practices agents can use to help ensure a successful experience. Panelists include agents Claudia McClain & Angelyn Treutel and consultants Rick Morgan & Mike Wise. Some of the subjects treated will be: does it really drive new business; how important is blogging; where do I get content; how does social networking fit into an overall marketing strategy; how do I budget my time for social networking?
To register– https://www1.gotomeeting.com/register/360600848

Agency E&O Considerations when Social Networking (recorded May 20)
Discussion of E&O risks involved with social networking & successful strategies to manage those risks. Featuring Sabrena Sally, Swiss Re; Colleen Murphy, Goldberg Segalla; David Hulcher, IIABA. Recording & PowerPoint available at the “Websites & Social Media” quick link on the ACT site. To access the recording, register at https://www1.gotomeeting.com/register/182872192

Creating A Social Web Policy for Your Independent Agency
To what extent should I allow employees to use social media for business purposes?
How do I maintain employee productivity while getting the marketing and communications benefits of social media?
What are the appropriate safeguards to implement in the policy to protect my agency?
How are some major firms in other industries, as well as other agencies, handling these issues?

These are the questions we get most often from agents when conducting social media sessions and these are the questions we seek to answer in ACT’s latest report, “Creating a Social Web Policy for Your Independent Agency.” Click Here for a free copy of this helpful document (12 pages).

Check out the AIMS Society on the Social Media scene!
AIMS Society Members are encouraged to learn about the benefits of Social Networking for marketing, prospecting, account servicing and client education. Several member volunteers are serving on industry work groups to learn more about how to harness the power of Web 2.0 for insurance marketing and sales. Get involved with the various networking sites now, and we’ll keep you informed!

LinkedIn – Create and account, then join the AIMS Society Group for even more marketing, sales and motivational tips and ideas. Begin establishing professional networking links with colleagues and clients. Consider creating a LinkedIn profile for your agency, too!

FaceBook – Create an account and begin finding family and friends. Because FaceBook is a more “consumer oriented” networking site, it is a great place for your agency to have a presence that will respond to consumer insurance questions.

Twitter – Now, this is fun! You’re restricted to 140 character messages, so you learn to be brief. Share ideas, experiences, good articles you’ve see, etc. by sending out a “tweet”. You’ll attract followers and can find others to follow, too.

Start by following AIMS for marketing and sales ideas – http://twitter.com/aims_society and our Executive Director – http://twitter.com/KittyA. Kitty will often share where she is, who she’s meeting or presenting to, and what others are talking about during conferences. Twitter provides a quick source for timely info that you decide your interested in!

Not so sure about all of this stuff?

Here are some resources to help you begin to understand Web 2.0 and Social Networking a bit better.

Glossary of Terms

The Significance of Web 2.0 for Insurance Agents
by Rick Morgan

Social Media for Small Business
from Microsoft

See what our Executive Director, Kitty Ambers, is blogging about! Kitty’s Blog